Raising The Bar
Your no-nonsense guide to excel as an Enterprise CSM.

Does that sound familiar?
You landed an Enterprise CSM role full of excitement and high expectations. But now, you feel lost navigating complex customer relationships.
No matter how hard you try, you can’t seem to master critical aspects like building success plans, conducting strategic business reviews, calculating metrics, or managing escalations.
Your customers aren’t seeing the value they expected. Adoption is low. Churn is inching upwards.
You want to become a TOP performer and drive real impact but without a proven playbook… You feel stuck.
I’ve been there too.
When I landed my first role as an Enterprise CSM I had a lot of questions, but couldn’t find the detailed, tactical answers I desperately needed. That’s why I created this e-book – the resource I wish I had when starting out.
This comprehensive playbook distills my proven framework, best practices, and hard-won lessons. I break down the exact strategies and step-by-step tactics I’ve used to excel in my Enterprise CSM role and become a TOP performer.
With this guide you will
✨ Learn the differences between managing SMB and Enterprise account
💡 Discover insider tips to ace interviews and land your Enterprise CSM dream job
🚀 Master the key skills needed to become a TOP performer
🧠 Uncover a simple 12-step framework to excel in your role
📈 Learn data-driven strategies to increase adoption and retention
🏆 Level up your career and reach new heights
This guide will equip you with everything you need to RAISE THE BAR, skyrocket 🚀 your success, and make a real impact on your customers.
Don’t waste another day feeling lost or overwhelmed in your role. Get this guide and turn into the high-achieving Enterprise CSM you’ve always envisioned.
You owe it to yourself and your customers to invest in your own success.
Meet Erika Villarreal

Erika is a Strategic Customer Success Manager at Eptura and a recognized voice in the CS community.
With an unconvential background in chemical engineering, she made the leap into Customer Success where she’s since earned multiple promotions in just a few years.
Named a Top 25 CS Influencer, Erika shares her insights through podcasts, webinars, and now her eBook Raising the Bar.
She’s known for turning data into action, building success plans that drive real results, and helping others grow their CS careers along the way.
She is the go-to person for all things Enterprise and Strategic CSM.
A Preview of what's inside
The Enterprise CSM Guide delivers a comprehensive 12-step framework, including:
✅ Key differences between SMB and Enterprise CSM accounts
✅ How to crush your next Enterprise CSM interview
✅ The 10 must-have skills to become a TOP performer
✅ Actionable strategies to drive adoption and success
✅ Data-backed tips to deliver value and demonstrate ROI
✅ Tactics to identify upsell & expansion opportunities
✅ Mastering difficult customer escalations with grace
✅ Measuring and tracking metrics to prove your impact
⭐ Plus so much more, including downloadable templates, ProTips, and real-life examples!
The guide will equip you with the exact strategies and skills to excel as an Enterprise CSM.
However, if you feel that it has not made a significant positive impact on your performance and confidence within 30 days you’ll get a full refund.
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Unlock your full potential
Stop feeling frustrated and overwhelmed in your Enterprise CSM role.