Customer Retention Blueprint
A course for busy Customer Success Leaders who want predictable customer retention results.

"A loyal customer is the best advertisement a business can have."
The rollercoaster journey of retaining your customers can feel overwhelming. Many Customer Success Leaders feel they are jumping from one activity to the next but they are struggling to see forward momentum.
As a high-performing leader in charge of customer retention, you’re likely familiar with these challenges:
- High Churn Rate: Despite your best efforts in nurturing customer relationships, a higher-than-you-prefer churn rate continues to shadow your success. It’s a number that keeps you up at night and makes you question: “What more can I do to retain my customers?”
- Customer Onboarding Struggles: The process of onboarding new customers feels like walking a tightrope. You’re constantly juggling between demonstrating value early and setting the right expectations, all while trying to give each customer personalized attention.
- Proving Customer Success ROI: Demonstrating the value of Customer Success to stakeholders is an uphill battle. Are you armed with the right data to show your efforts are directly to key company metrics like growth and profits?
- Renewal Challenges: With every upcoming renewal, there’s a cloud of uncertainty. Do you have a predictive system to identify at-risk customers?
- Limited Resources: As a Customer Success Leader, you’re often working with tight budgets and limited resources. Are you maximizing the return on your team’s efforts?
- Scaling Customer Success Efforts: As your company grows, scaling your CS efforts while maintaining quality can feel like an insurmountable task. How can you ensure each customer feels valued and understood?
Put an end to the struggle
The Customer Retention Blueprint course is the customer retention solution you’ve been looking for.
With The Customer Retention Blueprint course, you get a proven method that shows you how to increase your customer retention predictably. No more feeling like your efforts are keeping you stuck.
As you are guided step-by-step through this course on how to build your own customer retention strategy, you will feel your confidence rise. No more guessing at which activities moves the retention needle forward. You’ll have created a strategy that shows you what you need to do.
Your customer retention strategy will get you the right data you need to retain more of your customers.
You will have a new found sense of direction as your customer retention strategy helps you feel confident about the decisions you make.
You will no longer worry about how to increase customer retention because you have a proven and reliable strategy right at your fingertips.
Meet Anita Toth

Anita Toth is known as the “Chief Churn Crusher” for a very good reason. She’s the go-to expert when it comes to keeping B2B SaaS customers sticking around.
Instead of relying on surveys or surface-level analytics, Anita digs deep into what customers actually think and feel.
With a background in academic research, she’s turned that deep-dive mindset into a practical course called Customer Retention Blueprint.
It’s all about helping companies understand why customers leave, how to spot the warning signs early, and what to do about it.
If you’re in SaaS and dealing with churn (and let’s be honest, who isn’t?), Anita’s the person to learn from.
The Course
With The Customer Retention Blueprint, you’ll:
✅ Gain Mastery: 10 videos of clear, step-by-step instructions showing you how to build your own customer retention strategy in less than 3 hours
✅ Get Inspired: Swipe and tailor a sample customer retention strategy. Customize it to get the results you want
✅ Always Remember: A handy download filled with diagrams and key points to keep at your fingertips for easy reference
✅ Expand Without Stress: 2 bonus guides will help you to successfully expand your retention strategy once you start getting results
✅ Confidence Guarantee: A 100% value guarantee that ensures your investment is risk free. If you find the course didn’t offer you any value at all, we promise a complete refund.
Frequently asked questions
What you need to know to get started.
The Customer Retention Blueprint is
➡️ Ideal for Series A, Series B and Series C SaaS companies.
➡️ Perfect for new or highly experienced Customer Success Leaders and Chief Customer Officers.
➡️ A great addition to your resume for those looking to move into a Customer Success Leadership role in the next 12 months.
It’s very common to wonder if you’ll get good results when buying a new course. It’s because you’re learning something new and you don’t yet have a track record to prove that you can do it.
Rest assured, the strategy you’ll learn and build in this course is the exact strategy we use with our clients. While the strategies we build our clients are more complex, the Customer Retention Blueprint course has been boiled down to its key ingredients.
The strategy you’re learning works for our clients. This means it will work for you too.
(And if for some reason it doesn’t, reach out to us and let us know. We’re here to support you in your success.)
Absolutely! You can implement the strategy right away or take your time. This is your strategy. You can implement it whenever is the best time for you.
Of course, the longer you pause, the more you increase the risk that you won’t implement your retention strategy at all.
If you’re looking to get the best results, the best way is to start implementing who implement your strategy immediately after the course ends.
This course is designed for busy leaders who value their time.
Watching the videos & then building your strategy takes less than 3 hours. (It’s a lot less time than dealing with 1 or 2 fires you may regularly deal with. Not to mention the course isn’t nearly as draining. 😉)
Implementation can take from 2-4 weeks depending on how high you prioritize implementing.
Once you get your strategy implemented, you should start seeing some retention wins in as little as a few weeks.
Stop the Struggle
Build the skills and knowledge to understand why your customers are leaving to put an end to it.